Insights & Playbooks
AI for Counterfeit Detection
From outliers to evidence: building a practical pipeline.
Provenance on‑chain
Designing ledgers that stay fast (and affordable).
Traceability UX that People Use
Designing scan flows for the real world.
Server‑side Tracking in 2025
Conversion APIs + modeling that keep ROAS honest.
Affiliate Programs Without Leakage
Offer architecture, tiers, and coupon governance.
Creative Systems & UGC
Ship ideas weekly without burning teams.
MMM Guardrails
Decide when tracking is noisy.
Offline‑First Scan Apps
Patterns that work when networks don’t.
Device Fingerprinting for Integrity
Balancing privacy with fraud defense.
S2S Postbacks Deep Dive
Make attribution robust.
Coupon Governance Patterns
Stop leaks without killing growth.
Modeling the Seed Supply Chain
Data structures for lineage and lots.