Define the offer
Set eligibility, payout, caps, quality standards and prohibited practices.
Protect attribution
Use server-side postbacks, deduplication, source parameters and recurring reconciliation.
Watch quality
Review approval rate, cohort performance, suspicious velocity and coupon misuse.
Optimise partners
Scale partners that contribute profitable, retained customers—not simply the most clicks.
Next step
Define one measurable use case, establish the baseline and test the operating model before scaling.