IRAH Solution — AI/ML, Blockchain & Apps for National Trust
Bharat Food Assure and Seed Traceability are national‑scale registries to curb counterfeit packaged products and fake seeds. We combine machine learning for anomaly detection, computer vision for label validation, and blockchain for tamper‑proof provenance—serving manufacturers, distributors, retailers, inspectors, and citizens.
AI/ML Detection
Outlier/graph detection; velocity rules; device fingerprinting; risk scores per batch, merchant, and channel. Human‑in‑the‑loop review improves the model with confirmed cases.
Immutable Provenance
Smart contracts sign manufacturing, transformations, transfers, and returns. Every state transition is verifiable. Selective disclosure protects sensitive data.
Citizen & Officer Apps
Offline‑ready QR/NFC scans, local languages, geo‑tagged evidence, and escalation workflows. Role‑based portals for manufacturers, retailers, and regulators.
Bharat Food Assure — Counterfeit‑resilient FMCG
A national product registry to verify packaged goods at any point in the supply chain—aligned to MoFPI objectives.
Detection
Computer‑vision print/texture checks; cluster analysis of merchant behavior; claim anomaly alerts.
Evidence
Time‑stamped scans, device signatures, and location proof bundled for rapid takedowns.
Public Trust
Simple verification for consumers; faster removals for regulators and brands.
Seed Traceability — Breeder to Farmer
Lineage
Cryptographic links across lots and transformations.
Compliance
Auditable proofs for certification, import/export, and recalls.
Farmer Outcomes
Channel integrity, warranty proof, and transparent quality.
Performance & Affiliate
Partner Engine
Recruitment, onboarding, payout design, and coupon controls.
Measurement
Server‑side tracking, dedupe, MMM guardrails, and QA pipelines.
Creative Systems
Hooks/angles library, briefs, and weekly test rhythms.