Affiliate & performance growth

Acquire the right user. Measure every conversion. Protect every payout.

IRAH combines advertiser strategy, publisher operations, attribution engineering, fraud controls, creative optimisation and reconciliation—drawing on group portfolio experience from One Engine Media Works.

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IRAH / ENTERPRISE PLATFORMLIVE

AI • DATA • TRUST

Operating model

Full-funnel performance, not just traffic.

We align acquisition with the business event that matters: verified install, registration, KYC, first transaction, purchase, subscription or qualified lead.

Advertiser strategy

Offer design, source mix, funnel economics, event definitions, caps, quality rules and launch plan.

Publisher network

Partner discovery, onboarding, compliance, source transparency, campaign communication and optimisation.

Attribution engineering

MMP integrations, tracking links, S2S postbacks, event mapping, deduplication and reconciliation logic.

Fraud & quality controls

CTIT analysis, device patterns, velocity rules, duplicate checks, cohort quality and source-level action.

Creative optimisation

Message, format, audience and placement testing with structured iteration and fatigue monitoring.

Reporting & payouts

Source dashboards, pending/approved/rejected conversions, dispute evidence and payout governance.

Tracking architecture

Reliable attribution from click to verified business event.

Server-side postbacks reduce browser dependence and create a stronger reconciliation trail.

Ad / publisher

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Tracking link

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Landing / app store

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App / website event

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MMP / S2S

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Validation & payout

Group portfolio experience

Brands represented by One Engine Media Works.

Use this portfolio only where IRAH has the legal right to reference the work and clearly state the relationship between the entities.

Source portfolio adapted from One Engine Media Works’ public website. Campaign scope, period and results should be verified before publication under IRAH Solution.

Industry playbooks

Different funnels require different controls.

Fintech

KYC, approval, first transaction, risk exclusions and cohort quality.

E-commerce

New-customer rules, coupon governance, returns, cancellations and category economics.

Gaming

Registration, deposit, geo/compliance controls and value-based source optimisation.

Subscription & OTT

Trial, paid conversion, renewal, retention and creative-content affinity.

Campaign lifecycle

Launch with controls. Scale with evidence.

Commercial design

Goal, event, payout, cap, target market and quality thresholds.

Technical setup

Tracking, postbacks, test conversions, source parameters and reporting.

Controlled launch

Small caps, selected partners and daily quality review.

Optimise & reconcile

Source decisions, creative tests, validation, disputes and payout closure.

Performance intelligence

Every source is measured beyond the install.

Campaign decisions are based on verified downstream behaviour—not headline volume alone.

Source transparencyPublisher, sub-publisher, placement and creative-level visibility wherever the buying model permits.

Quality scoringRegistration completion, KYC, first transaction, repeat action, retention and revenue contribution.

Fraud defenceClick-to-install anomalies, device repetition, impossible timing, duplicate identities and abnormal cohorts.

Commercial governanceCaps, validation windows, rejection logic, dispute evidence, invoicing and partner payout controls.

Creative systemStructured concepts, localisation, UGC, performance editing, fatigue monitoring and rapid iteration.

Executive reportingSpend, approved outcomes, effective acquisition cost, source quality and next-action recommendations.

Engagement options

Choose the operating model that fits your growth team.

Managed acquisition

IRAH operates partner sourcing, campaign launch, optimisation, reporting and reconciliation against agreed outcomes.

Network enablement

We help brands establish tracking, publisher governance, commercial rules and internal performance operations.

Attribution advisory

Independent audit of events, MMP configuration, S2S postbacks, deduplication, fraud controls and reporting.