IRAH
Bharat Food Assure

A digital trust layer for food authenticity and traceability.

Bharat Food Assure connects product identity, supply-chain events, inspection workflows, AI-led risk signals and consumer verification in one platform.

IRAH / ENTERPRISE PLATFORMLIVE
AI • DATA • TRUST
The problem

Counterfeits and weak traceability damage consumers, brands and enforcement.

Disconnected records make it difficult to verify origin, isolate risk, manage recalls and build evidence across the supply chain.

Product identity

Unique digital identity linked to manufacturer, product, batch and packaging information.

Supply-chain events

Manufacture, dispatch, receipt, transfer, sale, return and inspection events recorded with role and time.

Consumer verification

Simple scan flow showing authenticity status, product details and safe reporting channels.

AI risk engine

Duplicate scans, impossible travel, velocity, geography and behavioural anomalies.

Inspector tools

Field verification, evidence capture, seizure/notice workflows and case linkage.

Analytics & recall

Risk maps, chain-of-custody views, affected-lot identification and action tracking.

User ecosystem

One platform, role-specific experiences.

ManufacturersDistributorsRetailersInspectorsRegulatorsConsumers
Technology

AI for signals. Blockchain for evidence. Apps for adoption.

The operational database serves day-to-day workflows. AI services identify suspicious patterns. Signed event proofs create tamper evidence. Offline-capable applications support real field conditions.

Create identity
Record movement
Scan & verify
Detect anomalies
Investigate